Green Spaces For Health is in partnership between Cork Healthy Cities, Cork Environmental Forum, The Lantern Project, Cork City Council and Nano Nagle Place. Their objective is to support the greening of the South Parish region of the city to promote greater biodiversity and health for people while building a resilient, inclusive community.  

Green Spaces for Health wanted to improve how it visually communicates its mission and activities while developing a mechanism to engage with diverse target groups – older adults, young families, those interested in learning about growing and biodiversity, as well as local people in the South Parish.  

A shoestring budget and a lack of digital and design skills provided the GSFH steering group with the ideal opportunity to engage the creativity of CIT Crawford College of Art & Design’s BA Visual Communications students.

Students worked closely with the client throughout the project beginning with a debrief on campus. Dividing into teams, they worked through the professional process of discovery, writing the creative brief, design strategy, visualisation and pitch preparation.

The winning design chosen by the client was created by Kane Curtin, Ioana Cretu and Bryan Seale, and the new GSFH brand was launched in August 2020.

GSFH now has a fresh new consistent brand design, deployed across social, web and print media. The process of engagement with the students broadened the clients understanding of digital design, visual communication and the nature of the process of rebranding a community project.

My role in this project was at the start of the project such as identifying the goals and objectives, concept, brand strategies and brand development. For personal reasons I had to drop off this module at the middle of the project.